How To Create Awesome Blog Posts Outlines؟

Goal: The objective is to craft blog post outlines facilitating improved content creation and streamlining of the writing process.

Ideal Outcome: The ideal result is the development of an efficient process within your content team, leading to the creation of high-quality content attracting users to your website across various business niches, sustaining engagement until server limitations are reached.

Prerequisites or Requirements: It’s recommended to possess some keyword research knowledge to clearly establish the target keyword for your blog posts.

Why this is important: Website content significantly impacts search engine ranking, provides users with necessary information, and can convert them into clients. Despite the time-consuming nature of content creation, outlining ensures efficient time allocation, enhancing content effectiveness, quality, and consistency. In other words, it doubles your chances of hitting the bull’s eye with every piece of content you publish.

Where this is done: Utilize web browsers, Google Docs, Google Sheets, and 3rd party apps.

When this is done: Outline creation is recommended whenever initiating a new blog post.

Who does this: This process is for anyone responsible for content creation within your company, aiming to uphold content standards and avoid unfavorable outcomes.

Define your objective & your main keyword

Before getting started with any blog post, you need to define your goal, as well as your main keyword and searcher intent.

For the purpose of this blog post, we’ll explain the process of creating an outline for a blog post about hair loss treatments.

1. Name your copy of the outline according to your blog post topic. In our case, we’ll use the name “Outline – Hair loss”.
2. Fill in the “Outline [blog post topic]” heading with the topic of your blog post. Under the second heading “General Blog Post Checklist”, you will see a general checklist which you can use for all your blog posts, regardless of the topic.
3. Write down your objective: what users will get from reading your blog post.
4. Write down your target keyword.

Most popular content analysis

For the purpose of this exercise, “hair loss treatment” will serve as the main keyword.

1. Open Buzzsumo and type in your keyword, as shown in the picture below. a. Highlight content that has the most engagement in the past 1 – 5 years. b. Right-click the top 3 relevant links and open them in new tabs.
2. Open Google in incognito mode (CTRL + SHIFT + N) and type in your selected keyword. a. Again, you need to select the first 5 relevant results. Which means that we will cut out the American Hair Loss Association homepage, because it’s not really a blog post and, obviously, we will cut out Wikipedia. b. Right-click each result of the 5 ones you have selected and open each of them in a new tab.
3. Once you have read the 8 articles, you need to write URL, type of content, actionable, examples, age and design and infrastructure somewhere. a. Fill in the titles and the URLs to your selected articles. Analyze how these titles are written. As you can see below, most of them include the keyword, as well as other powerful words or phrases – the promise of a solution (“hair growth”, “strengthen hair”, “fixes”, “remedies”), active verbs (“stop”, “turn off”) and data (“discovery”, “6 fixes”, “12 treatments”). Keep these characteristics in mind for now. b. Analyze the text of each article and select an option from the list. c. If you want to assess how easy-to-read these articles are, there is a great tool you can use. Open Readability Test Tool. Paste the URL of an article there and check its readability score. As you can see in the picture below, the “Baking soda hair treatment” article got a grade level of 6, which means that it can be understood by 11 to 12 year olds. You want to keep the readability score of your articles somewhere between 6 and 8.
4. Compare these articles with the checklist you can find under the “General Blog Posts Checklist” heading in your file and see how many of the characteristics they have. You don’t have to spend your youth (and possibly afterlife) checking all of them, just do this for 1-2 articles to understand how the checklist works.