Apply a naming convention to your marketing data

Objective:

Implement a consistent naming convention for your marketing data.

Why It Matters:

Clear naming conventions streamline data management and reporting for you and your team. They empower better control over marketing initiatives and ensure seamless communication.

When to Implement:

Establish a naming convention immediately if one doesn’t exist, especially if your business leverages Google Analytics or Facebook Ads. Review and update the convention periodically (e.g., quarterly) to guarantee its effectiveness and consistent application.

Who’s Responsible:

The data analyst or paid advertising specialist within your company.

Step 1: Building a UTM Parameter Naming Convention

(UTM parameters are URL tracking parameters used in Google Analytics)

Outcome: You’ve developed a customized UTM naming convention tailored to your business needs, with your team’s approval.

Step 2: Crafting a Facebook Ads Naming Convention

Outcome: You’ve established a customized naming convention for Facebook Ads campaigns, ad sets, and individual ads, gaining your team’s approval. This system fosters clear communication and simplifies campaign organization within Facebook Ads Manager.