Boost the ranking of your existing content on search engines

This guide outlines the steps to improve a specific page’s search engine ranking and drive organic traffic.

Before You Begin:

• Keyword Selection: Ensure you’ve already identified your target keyword through keyword research.

Why It Matters:

Optimizing existing content is a high-impact, low-effort strategy to increase organic traffic. It leverages your existing content, saving you the time and resources required for creating new content.

When to Use This:

This approach is ideal when you have existing content you want to see perform better in search results.

Who’s Responsible:

SEO specialists or content marketing professionals can implement these steps.

Step-by-Step Guide to On-Page SEO Optimization and Link Building

Step 1: Conduct an On-Page SEO Audit

Action: Analyze the target page using an SEO Audit worksheet to identify areas for improvement. This may involve reviewing factors like title tags, meta descriptions, headings, and internal linking.

Outcome: A completed SEO Audit worksheet detailing identified issues.

Step 2: Implement On-Page Optimization

Action: Address the issues identified in your SEO Audit worksheet. This may involve editing title tags, meta descriptions, headings, and implementing internal linking strategies.

Outcome: Improved SEO score for your page as reflected in the updated worksheet.

Special Instructions:

• Use the completed SEO Audit worksheet from Step 1 as a roadmap to prioritize optimizations.
• As you address each issue, update the worksheet with the new score and any relevant notes.
• Optionally, copy the initial worksheet to create a “before and after” comparison.

Step 3: Launch a Link Building Campaign

Action: Identify link-building opportunities and implement a scalable campaign. This could involve outreach to relevant websites and offering valuable content for them to link to in place of competitor content.

Outcome: Secure high-quality backlinks to your target page through bulk outreach emails to potential link sources, highlighting the benefits of linking to your content over competitor offerings.

Special Instructions:

• If you’re focusing on a single page, add only one entry (your target page) to your Link Building Opportunities worksheet.