Build links for existing content

Goal: The aim is to identify the keywords targeted for ranking, discover pertinent link opportunities, and engage with relevant sites to enhance external link growth.

Prerequisites or requirements: Certain portions of the process utilize tools such as Ahrefs, KWFinder, or Buzzstream. However, equivalent steps can be executed using alternative tools.

Why this is important: Link building stands as a vital component of SEO. To compete for high-demand search queries, the establishment of links becomes imperative.

When this is done: Link building activities should be conducted whenever there’s a need to fortify your site’s link profile. The frequency is contingent upon resource availability, niche competitiveness, and the volume of content.

Who does this: This responsibility falls upon the individual overseeing SEO/link building for your site.

Step 1 – Identify keywords your content could rank for

Outcome: Successful identification of the most promising keywords targeted for ranking.

Special instructions: In an ideal scenario, preliminary keyword research would precede content creation. However, when working with an existing website, adapt the approach by focusing on keywords relevant to specific pages, ensuring alignment with overall business relevance.

Step 2 – Identify and reverse-engineer your competitors and reach out to relevant sites

Outcome: Outreach emails are dispatched to publishers linking to competitor content, presenting compelling reasons to redirect links to your existing content instead.