Design a content marketing strategy

1 year ago

Setare Afsharzadeh

2 minutes

Blog post Goal:

Craft a high-level content marketing strategy to generate content, distribute it, and achieve your business goals by growing your audience.

Why It Matters:

A well-defined content marketing strategy is essential. It empowers businesses to:

Effectively connect with their target audience
Amplify brand awareness
Generate leads
Drive website traffic
And much more!

Review Frequency:

Regularly revisit your strategy, ideally every few months based on your content creation cadence. This ensures alignment with evolving business objectives, industry trends, and consumer behavior shifts.

Who Owns This:

Marketing Manager or Marketing Strategist

Step-by-Step Guide

Step 1: Conduct an On-Page SEO Audit

Outcome: Perform a comprehensive SEO audit on any webpage to pinpoint strengths, weaknesses, and actionable steps for improvement. Prioritize these actions for optimal impact.

Step 2: Keyword Research and Mapping

Outcome: Identify high-volume, targeted keywords relevant to your website’s niche. Group these keywords by search intent and demand to optimize content for user queries.

Step 3: Launch a Guest Blogging Link-Building Campaign

Outcome: Establish a system for discovering guest blogging opportunities, outreach, and content creation to acquire valuable backlinks.

Step 4: Craft Winning Blog Post Outlines

Outcome: Develop blog post outlines that streamline your writing process, enabling you to create exceptional content with greater ease.

Step 5: Launch an Infographic Link-Building Campaign

Outcome: Establish a process for identifying “guestographic” (infographic guest post) opportunities, and effectively reach out to relevant website owners and editors.