Get ready to run paid ads on Facebook

Objective: Prepare your business to initiate Facebook Ads campaigns from the ground up.

Prerequisites: You must possess a personal Facebook account. Additionally, for certain sections of this guide, Google Tag Manager must be implemented on your website. If you haven’t set it up yet, you can refer to one of the provided Standard Operating Procedures (SOPs) tailored to your platform: Shopify, Squarespace, or WordPress.

Significance: Facebook Ads provide a powerful avenue to reach a vast audience of over 2 billion active users worldwide.

Frequency: Typically, this process is carried out once per website.

Responsibility: This task falls under the purview of the individual overseeing Paid Media or Analytics, potentially with assistance from the individual managing Website Development.

Step 1 – Establish a Facebook Ads Account

Result: You possess a Facebook Business Manager account that oversees your Facebook Ads account, already configured with your preferred payment method. Additionally, the Facebook Pixel is correctly installed and has undergone quality assurance testing.

Step 2 – Implement the Facebook Pixel

Result: The Facebook Pixel is correctly installed and has undergone quality assurance testing.

Step 3 – Configuring Facebook Conversion Tracking

Result: You have effectively set up tracking for all your primary conversions, or at least those conversions crucial for your forthcoming Facebook Ads initiatives.

Special Instructions: Only proceed with the sections of the Standard Operating Procedure