Get ready to run paid ads on Google

1 year ago

Setare Afsharzadeh

1 minute

Goal: Prepare your business for its inaugural Google Ads campaign.

Why this is important: Leveraging Google Ads enables you to showcase your brand across 3.5 billion daily searches and on over 2 million websites within the Display Network.

When this is done: This process is a one-time endeavor for each website.

Who does this: The individual tasked with managing paid ads or analytics, potentially with support from the person handling website development.

Step 1 – Verify the necessity of a Google Ads Manager account

Outcome: Determination of the requirement for a Google Ads Manager account, with the subsequent creation of said account if necessary.

Step 2 – Create a Google Ads Account

Outcome: Establishment of a Google Ads account, ready for utilization.

Step 3 – Implement Google Conversion Tracking on your website

Outcome: Integration of tracking mechanisms for key conversions on your website, ensuring accurate reporting.