Kick-off your content engine

This guide transforms your content creation journey from a blank slate to a robust strategy that drives organic traffic growth.

Preparation:

• Ideally, you’ll have a website or blog to publish your content.

Why it matters:

Exceptional, targeted content, coupled with a scalable process, is the cornerstone of attracting organic search engine traffic. This guide equips you to build both.

Frequency:

Content strategy reviews are typically conducted periodically. You might revisit it when targeting new topics, or every few months to ensure your roadmap remains effective.

Who should do this?

The individual responsible for SEO or content marketing should spearhead this process.

The Steps:

Step 1- Unearth Keyword Opportunities:

Conduct thorough keyword research to identify high-volume keywords relevant to your website’s niche or industry. These keywords will serve as the foundation for your content creation efforts.

Step 2- Content Ideation, Prioritization, and Production Management:

Brainstorm a multitude of content ideas that target your chosen keywords. Prioritize these ideas and establish a content calendar using a project management tool like Trello or a similar platform. This ensures a streamlined and organized content production process.