Optimize sales funnel 

Objective: Craft a high-performing sales funnel by pinpointing key leverage points for optimization.

Prerequisites: None required.

Benefits: This process fuels revenue growth and maximizes returns on your marketing endeavors.

Recommended Frequency: Conduct this analysis periodically, ideally every few months.

Ideal Candidate: A conversion rate specialist or marketing manager with relevant expertise.

Phase 1: Implement Custom Event Tracking in Google Analytics 4

Outcome: Establish custom events to monitor user interactions with crucial website pages (e.g., checkout page).

Phase 2: Prioritize Initiatives for Funnel Optimization

Outcome: Develop a clear roadmap for growth, prioritizing the experiments that will deliver the most impactful results.

Phase 3: Construct a Visual Sales Funnel Representation

Outcome: Create an easily understandable sales funnel visualization that can be effectively shared within your organization.

Phase 4: Generate Landing Page Reports in Google Analytics 4

Outcome: Gain insights into landing page session data and leverage user segmentation based on traffic sources.