Optimize website on-page performance

1 year ago

Setare Afsharzadeh

1 minute

Blog post Goal:

Sharpen your website’s on-page optimization for the pages that drive the most organic traffic.

Why It Matters:

Prioritizing on-page optimization is critical. It directly influences user experience, search engine rankings, and ultimately, your business success.

Monitoring and Maintenance:

Focus on consistent monitoring (weekly), periodic in-depth audits (every few months), and ongoing adjustments based on website changes, traffic patterns, and evolving goals.

Who Owns This:

A collaborative effort between SEO specialists and marketing managers, with input from the web developer.

Step-by-Step Guide

Step 1: Streamline Your WordPress Site for Speed

Outcome: Optimize your existing WordPress setup and content to achieve lightning-fast page load times.

Step 2: Craft and Optimize an XML Sitemap

Outcome: Ensure your sitemap is successfully retrieved by Google, incorporates your core URLs, and is configured for optimal search engine crawling.

Step 3: Tailor the Perfect Robots.txt File

Outcome: Establish a robots.txt file on your website that instructs search engines to index your site precisely as you desire.

Step 4: Implement and Analyze Website Heatmaps

Outcome: Put a system in place to effectively record, log, and analyze user behavior through heatmaps.