Prioritize and Run A/B tests on your website

Objective: Implement a systematic approach to brainstorm, prioritize, structure, and execute A/B tests to optimize your website.

Requirements: Ensure you have Google Optimize set up and conversion goals established in Google Analytics for your website.

Why It Matters: An effective A/B testing process with clear prioritization empowers data-driven decision making for both business strategy and UI/UX improvements. Without this approach, you’re flying blind.

Frequency: Employ this process whenever you plan to launch a new A/B test or conduct a series of tests.

Who’s Responsible: The marketing strategist or conversion rate optimization specialist within your company.

Step 1: Brainstorming and Test Identification

Outcome: You’ll generate a comprehensive list of potential website elements to test.

Step 2: Prioritization Through Impact/Effort Scoring

Outcome: Your test ideas will be prioritized using a structured impact/effort scoring system.

Step 3: Design, Launch, and Analyze

Outcome: You’ll launch the prioritized test, analyze the results, and gain valuable insights for website optimization.