Run a competitive research analysis 

Blog post Goal:

Uncover your competitors’ SEO, Social Media, Advertising, and Email strategies.

Preparation:

Identify your key competitors before beginning research.

Benefits:

Maintain competitiveness and adapt to market shifts.

Frequency:

Conduct research every 3-6 months.

Who:

Performed by the Search Engine Optimization (SEO) specialist.

Step 1: Analyze Competitor Keyword Strategy

Outcome: A standardized report revealing the competitor’s organically ranking pages, keywords, and topics.

Step 2: Deconstruct Competitor Backlink Strategy

Outcome: A comprehensive document outlining the competitor’s backlink profile, strategy, and a categorized list of all their backlinks.

Step 3: Analyze Competitor Google Ads Strategy

Outcome: A standardized report detailing the competitor’s Google Ads activities, including specific promoted ads.

Step 4: Analyze Competitor Facebook Ads Strategy

Outcome: A standardized report outlining the competitor’s Facebook advertising strategies and actions.

Step 5: Analyze Competitor Email Marketing Strategy

Outcome: A standardized report revealing the competitor’s email marketing activities, including specific email examples.