Run effective Google ad campaigns

Blog post Goal:

Launch high-performing Google Ads campaigns for you or your clients.

Prerequisites:

An existing Google Ads account is required.

Importance:

Effective Google Ads campaigns can significantly increase your campaign return on investment (ROI).

Timing:

This is done at the outset of your campaign or when taking over a client’s account.

Who Does This:

A performance marketer.

Step 1: Link Google Analytics Property to Google Ads Account

Seamless integration between your Google Ads and Google Analytics accounts.

Step 2: Set Up a Google Dynamic Search Ads Campaign

A functioning Dynamic Ads campaign that identifies potential customers without relying heavily on keywords.

Step 3: Determine Bid Strategy for New Google Ads Campaign

Leverage: Utilize our extensive library of blog posts to address any issues uncovered during the audit.

Establish a bid strategy aligned with your campaign’s specific goals.

Step 4: Write Compelling Google Ads Copy

Craft high-performing ad copy specifically tailored for e-commerce or service-based businesses.