Set up an A/B test tool on your website

This guide details the steps to install and configure Google Optimize (a free A/B testing tool) from scratch on your website.

Before you begin:

• This guide focuses on WordPress, Squarespace, and Shopify users. If you use a different Content Management System (CMS), you’ll need to adapt the instructions accordingly.

Why it matters:

A/B testing allows you to make data-driven changes to your website’s user experience, ultimately improving its effectiveness. Google Optimize integrates seamlessly with your existing Google Analytics, providing valuable insights at no cost.

Who should do this?

This setup is typically handled by individuals responsible for Website Management, Analytics, or Conversion Rate Optimization (CRO).

The Steps:

1. Install Google Tag Manager: Add Google Tag Manager to your website. This simplifies managing and deploying various tracking tools, including Google Optimize.
2. Configure Google Analytics: Ensure Google Analytics is properly set up and accurately tracks your website traffic. Reliable data is crucial for effective A/B testing.
3. Set Up Google Optimize: Complete the Google Optimize setup process on your website. This includes testing the installation to verify it’s functioning as intended. Once ready, you can begin creating A/B experiments.