Set up and maintain a new WordPress site

Task:

Setting Up a New SEO-Friendly WordPress Website

Requirements:

None

Benefit:

A well-optimized website from the start ensures search engines can properly index, understand, and display your pages.

Timing:

During the initial setup of a new website.

Who:

SEO Specialist or Marketing Manager

Step 1 – Initial WordPress Configuration

Perform an initial setup of your new self-hosted WordPress site (downloaded from WordPress.org) with a focus on SEO best practices.

Step 2 – WordPress Backup and Restore Strategies

Successfully implement a WordPress backup solution to ensure you always have a recent copy of your website and the ability to restore it if needed.

Step 3 – Setting Up and Optimizing an XML Sitemap

Ensure your sitemap is properly submitted to Google, includes your core URLs, and is configured for optimal search engine crawling.

Step 4 – Implementing and Verifying 301 Redirects

Eliminate 404 errors and prevent users and search engines from encountering outdated content by redirecting them to the correct URLs.