Set up cross-platform web tracking

1 year ago

Setare Afsharzadeh

1 minute

Blog post Goal: Implement conversion tracking across your website for various advertising platforms.

Prerequisites: Sign up for the platforms you intend to use for paid advertising campaigns (e.g., Pinterest, Facebook, Google).

Importance: Conversion tracking allows you to measure the effectiveness of your campaigns, revealing how many conversions (desired actions) each platform drives and their corresponding value.

Who: Paid Marketing & Analytics Specialist

Steps:

Step 1: Set Up Pinterest Conversion Tracking with GTM

Outcome: Track conversions generated by your Pinterest Ads campaigns and their associated value.

Step 2: Set Up Twitter Conversion Tracking with GTM

Outcome: Track conversions generated by your Twitter Ads campaigns and their associated value.

Step 3: Implement LinkedIn Pixel

Outcome: Ensure the LinkedIn pixel is installed correctly on your website without technical errors.

Step 4: Implement TikTok Pixel

Outcome: Ensure the TikTok pixel is installed correctly on your website without technical errors.

Step 5: Implement Snap Pixel

Outcome: Ensure the Snap Pixel is installed correctly on your website without technical errors.