Set up Google Analytics 4

Blog post Goal:

Implement Google Analytics 4 on any website.

Preparation:

Possess a Google account.

Benefits:

Google Analytics 4 is the future of website analytics, replacing Universal Analytics.

Frequency:

One-time setup for new or existing websites.

Who:

Performed by an Analytics Specialist or Marketing Manager.

Step 1: Configure Lead Tracking

Outcome: Enable lead sign-up tracking within the Google Analytics 4 conversion reports.

Step 2: Establish and Track Custom Events

Outcome: Create custom events to track user interactions on key website pages (e.g., checkout page visits).

Step 3: Set Up Form Submission Tracking via GTM

Outcome: Utilize Google Tag Manager to implement form submission event tracking in Google Analytics 4.

Step 4: Generate User Segment Reports

Outcome: Construct user segment reports within Google Analytics 4 for audience analysis.