Set up Google Analytics tracking from scratch

This guide outlines the essential steps to establish the core analytics framework for any website, regardless of its purpose or industry.

Why it matters:

Google Analytics reigns supreme as the most popular tool for website analysis, providing valuable insights into visitor behavior and overall traffic. By leveraging its capabilities, you can gain a clear understanding of who visits your website and how they interact with it.

One-time setup:

The process outlined here only needs to be completed once per website. Once established, your analytics foundation will provide ongoing data for informed decision-making.

Who should do this?

The individual responsible for website analytics, potentially with assistance from your webmaster, should handle this setup.

The Steps:

Step 1: Install Google Tag Manager:

Begin by adding Google Tag Manager to your website. This simplifies the management and deployment of various tracking tools, including Google Analytics.

step 2: Configure Google Analytics:

Next, ensure Google Analytics is properly set up and accurately tracks your website traffic. Reliable data is crucial for effective analysis.

step 3: Define Conversion Goals:

Finally, identify and configure conversion events and goals that align with your specific business objectives. These goals could be anything from a completed form submission to a product purchase, depending on your website’s purpose. Testing these goals ensures they capture the desired user actions.