Set up Google Merchant Center

1 year ago

Setare Afsharzadeh

1 minute

Blog post goal:

Utilize Google Merchant Center to advertise your products on Google Shopping and other Google platforms.

Prerequisites:

An established E-Commerce store is necessary.

Benefits:

Google Merchant Center is a powerful tool to showcase your products to millions of potential customers, allowing them to discover, explore, and ultimately purchase your offerings.

Implementation Timing:

Integrate this process into the launch phase of your eCommerce store’s marketing campaign.

Ideal Candidate:

A performance marketer with relevant expertise.

Step 1: Establish a Google Merchant Center

Outcome: Successfully create a Google Merchant Center for your business.

Step 2: Verify Website Ownership

Outcome: Claim and verify your website ownership within Google Merchant Center.

Step 3: Configure Shipping & Returns

Outcome: Establish shipping and return policies within Google Merchant Center to ensure a smooth customer experience.

Step 4: Create and Upload Product Feed

Outcome: Successfully create and upload your product data to your Google Merchant Center account.

Phase 5: Link Merchant Center with Google Ads

Outcome: Establish a successful link between your Google Merchant Center and your Google Ads account.