Set up Google Shopping campaigns

Our Goal is: Establish a Google Merchant Center and launch Google Shopping campaigns for your e-commerce store.

Our Preparation is: Possess a Google account.

Benefits: Enhance online visibility, attract targeted traffic, and boost conversions for your e-commerce business.

When: After setting up your e-commerce store.

Who: Performed by a Performance Marketer or Marketing Manager.

Step 1: Create a Google Merchant Center

Outcome: Successfully establish a Google Merchant Center account for your business.

Step 2: Configure Shipping and Returns

Outcome: Set up shipping and return policies within Google Merchant Center to provide a smooth customer experience.

Step 3: Implement Google Shopping Product Feed

Outcome: Create and upload a product feed containing your product data to your Google Merchant Center account.

Step 4: Optimize Shopping Ads

Outcome: Utilize Google Merchant Center and Google Ads to refine and optimize your Shopping ad campaigns.