Set up LinkedIn for lead generation

Blog post goal:

Establish a company page and launch a lead generation campaign to cultivate your business.

Requirements:

A pre-existing LinkedIn account is necessary.

Benefits:

LinkedIn offers a powerful marketing avenue to connect with targeted professional demographics.

Completion Trigger:

Upon establishing a landing page for your business.

Ideal Candidate:

A performance marketer with relevant expertise.

Step 1: Establish a LinkedIn Company Page

Achievement: Construct a new LinkedIn company page optimized for growth and engagement.

Step 2: Create a LinkedIn Ad Account

Achievement: Finalize the setup of an ad account, priming it for the launch of your initial LinkedIn ad campaign.

Step 3: Develop a LinkedIn Lead Generation Ad Campaign

Resources: Utilize the extensive library of blog posts to address any potential roadblocks identified during your audit.

Outcome: A fully operational LinkedIn lead generation campaign.

Step 4: Implement a LinkedIn Lead Generation Form

Achievement: Establish a new LinkedIn lead generation form, prepared for integration within your sponsored content or message ads.