Tighten up your account security

Objective: Implement a robust system for storing, sharing, assigning, and revoking access to crucial tools and accounts.

Requirements: This guide outlines user management for various tools. Feel free to skip sections for tools you don’t utilize.

The Importance: Insecure access management creates a blind spot – you lose track of who has access to sensitive information and tools, increasing vulnerability to hacking.

Frequency: The content covers both the initial setup (performed once) and ongoing instructions for adding/removing users.

Who’s Responsible: Everyone within the organization, including the business owner.

Step 1: Establishing a Password Management Tool

Outcome: You and your team leverage a password management tool to securely store and share passwords (as needed).

Step 2: Securing Access to Google Products

Outcome: Utilize an organization profile to manage user access to your Google products.

Step 3: Securing Access to Facebook Assets

Outcome: Employ Facebook Business Manager to centralize user management for Facebook assets, with proper permission assignments for team members or agencies.

Step 4: Optimizing Google Ads User Management

Outcome: Determine if a Google Ads Manager account is required. If so, set it up and configure user access for your team or agency.